NYAre you like me? I change the channel when it is ad time and I cannot wait to press the skip button every time a promo video appear before the clip I want to watch in Youtube is shown.
Strangely, I did not want to do any of those while watching this promo video. New Yorker Ad Team did a great job in making it so minimalist yet strong and direct. It caught my attention in that first five seconds and interested me up to the last second of the video.
They did a great job, didn't they?